Mission and Objectives
The Asia Wine Alliance is a collective of leading wine professionals representing major Asian markets.
The mission of the Alliance is to serve as a strategic gateway for global wine producers, associations, and institutions seeking to enter or expand within Asian wine markets.
The objectives of the Alliance include:
a. Facilitating cooperation between Asian wine market leaders and international wine-producing regions.
b. Providing market insights, trade intelligence, and cultural understanding related to wine in Asia.
c. Supporting educational, promotional, and cultural wine activities within the region.
d. Advancing responsible wine communication, consumer development, and fair trade principles.